![]() ![]() The problem is that we often either work with an editor that supports markdown, or use a plain text editor and then simply add HTML code into the mix. The text of your story is often in Google Docs, Microsoft Word, Apple Pages, MarsEdit, or other text editors you might be using. If you’re a content provider, there is at least one other thing you would be working on – copy. It’s a very intuitive program that will have you creating polished videos in a very short time. It provides multitrack editing, many video effects, and tools often only found on higher-priced applications. Camtasia is a capable and easy-to-use application that makes recording screen actions a breeze. However, some of the more complicated features that video editors require are not often available. For example, Apple provides a very capable and free video editor called iMovie. Being able to produce video content quickly with relatively inexpensive tools has become commonplace in today’s market. Video is a key media strategy for your content marketing. This tool makes it a smooth process to capture the image, put text on the image, resize the image or even merge two images together in one quick app. Yes, the built-in tools from Windows and the Mac are quite good (and free), but the time that I save using Snagit more than makes up for its cost. Our work for the InMotion Support Center often requires a lot of screen captures. Affinity Design interface TechSmith Snagit Support for web and print design makes it a formidable tool in your creative toolkit. If you’re working with vector graphics and complex fonts for illustrations like infographics then this is a highly recommended solution. Staying in the Affinity family, Affinity Design is the alternative to using Adobe Illustrator (one of my favorite design programs). Example of Affinity Photo interface Affinity Design The newer version of Gimp is a worthy option that I recommend for use on a Linux-based system. You can’t beat the price difference unless you go with something that’s free – like Gimp. It has a well-designed interface that is fully customizable. While Adobe Photoshop is a defacto standard in the creative world, I highly recommend Affinity Photo for any level of photographer or graphics artist. All of my recommendations are based on my experience in their use. We are not endorsed by the developers of these products. They provide quality and value far above their price point. The majority of these products are not free, but they are high-quality solutions for a relatively low price. Our videos are saved to YouTube for playback. I currently produce content for a WordPress-based website. These products are applications that I use on my Apple Macbook Pro running the latest operating MacOS – Catalina (ver.
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